Beauty, Fashion, Lifestyle

How a Nigerian’s attempt to set world record makeup is shaping

How a Nigerian’s attempt to set makeup world record is shaping

Nigeria may be facing a myriad of issues, but one thing the country’s citizens are known for is breaking world records anywhere, One such attempt is the trending record makeup.

From record-breaking dancer Kaffy to Gandoki, who became the first comedian first in the world to perform non-stop stand-up comedy for 42 hours and 12 seconds, Nigerians have been outstanding in showcasing their talents on the world stage and have their names listed in the famous Guinness Book of Records.

Now, the record makeup is another venture that another Nigerian has attempted to break. Many tend to look down on makeup as a career but it is one of the most creative ventures one can venture into. To know more about record makeup, keep reading.

What is the makeup world record?

What is the makeup world record?

Record makeup refers to a make-up marathon session embarked on by a Nigerian makeup artist to set a new Guinness world record. The session began on August 31, 2020, and trended all over social media.

There was another record makeup that was embarked on by about 1,500 bridal makeup artists from India and all over the world. These makeup artists attempted to simultaneously carry out makeup on brides in the traditional Indian manner to create the Guinness World Record for “Most Users in a Makeup Video Hangout”.

The makeup artists had only one hour to complete face makeup, for which they had the option of styling brides’ hair, jewellery and costume. The event happened on December 20, 2020, and was monitored virtually from London, United Kingdom.

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Who is chasing record makeup from  Nigeria?

Eromosele Ozah, a Nigerian makeup artist, popularly known as Eronxshaddy
Photo credit: @eronx_shaddy/ IG

Eromosele Ozah, a Nigerian makeup artist, popularly known as Eronxshaddy, is chasing a new Guinness World Record for the ‘Longest Makeup Application Marathon’.

The makeup artist, who was a 400-level student of agriculture at the University of Benin (UNIBEN) in 2020, specialises in SFX (special effects) makeup. He first began to trend after he posted ‘Zipper Girl’, a six-hour work, on Twitter in October 2019.

“Hello Twitter, I’m a Nigerian makeup artist, I spent 6 hours and my last cash bringing this to some love and help spread my work,” he had tweeted.

The post went viral with over 164,000 retweets and 340,000 likes. On 31, August 2020, Ozah embarked on the difficult venture to set a new world record in makeup. He said that his drive was to chart a new course forward in the global makeup industry.

“It started the last year 2019 when I had a trend on Twitter- 31st of October. It dawned on me that I could be bigger than I was, and I had what it takes to be it,” he had told Craft and Grit.

“So, I thought of what no makeup artist had done, I checked online on the longest makeup session. No result.”

The Edo-born makeup artist carried out a make-up marathon session, which lasted 28 hours and 45 minutes to set a new Guinness world record. The session was held at Nadia Bakery, opposite the University of Benin main gate.

Unfortunately, his outstanding feat is yet to be recorded on the Guinness World Records official site, as of the time of this report.

Meanwhile, the Edo State Governor, Godwin Obaseki, publicly backed Ozah in July 2020.

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Current record makeup holder

Current record makeup holder

Although there is no previous world record for Ozah’s “Most Users in a Makeup Video Hangout” attempt, the closest to his admirable feat is the Guinness World Record for ‘The Largest Make-up Application Lesson’, which was set on February 12, 2017, in Urayasu, Japan.

It was achieved by Naris Cosmetics, a cosmetic company, which involved 355 people to dish out lessons on the application of make-up to the eyes, the t-zone, and the lips.


Say whatever you like about Nigeria, there is no denying the fact that the country is blessed with multi-talented people.

Admittedly, Nigeria is the giant of Africa, having controlled a lot of resources that other countries on the continent can only envy. But it does not stop there. First, the government should stop depending solely on crude oil to make revenue. They can diversify into other areas if they embark on utilising valuable human resources, especially the youths, as the country has in abundance. Take a look at the entertainment industry in the country which has bloomed to become of the highest revenue earners in Nigeria in recent times.

Finally, Nigerian youths should not give up hope yet. Instead, they should stop hoping for the government to provide jobs. There are no jobs but there are skills they can acquire that will eventually give them the life they dream of. Ozah’s record makeup attempt should be a wake-up call for Nigerian youths to look beyond government jobs and other 9 am to 5 pm tasks.

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Nonye is a Thespian, screenwriter, creative writer and an unapologetic lover of books, great movies and sports. She has over 10 years experience in content writing on entertainment, movies, sports and lifestyle. Nonye is currently a content writer at Blackdot Media and founder of
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