The 2023 UEFA Champions League Final Kick Off Show by Pepsi will be co-headlined by GRAMMY Award-winning and multi-platinum selling singer, songwriter, and producer Damini Ebunoluwa Ogulu MFR, better known as Burna Boy, on Saturday 10 June at the Atatürk Olympic Stadium in Istanbul.
The Nigerian star, known for his global chart-topping hits Last Last and It’s Plenty, will bring his energy and signature soulful afrobeats to millions of fans before the biggest club fixture in football kicks off.
The UEFA Champions League Final Kick Off Show by Pepsi, now in its seventh year and formerly known as the UEFA Champions League Opening Ceremony, unites music, sport, and culture in a spectacular performance. The other co-headliner for this year will be announced soon.
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UEFA’s marketing director, Guy-Laurent Epstein, stated: “The UEFA Champions League Final Kick Off Show is an important component of our collaboration with Pepsi, providing an incredible opportunity to reach new and younger audiences with some of music’s biggest names and rising stars. We’re excited to present a talented lineup of artists at this season’s final in Istanbul, in what will undoubtedly be an energetic and memorable performance.”
Fans have the once-in-a-lifetime opportunity to be a part of the performance for the first time, and can learn more by visiting the @PepsiGlobal TikTok channel.
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Burna Boy commented: “As a huge football fan myself, I know it doesn’t get any bigger than the UEFA Champions League! That’s why I’m so excited to be performing on the Pepsi MAX stage at this year’s final. Music and football are the ultimate combination, so you already know I’ll be bringing the vibes and making magic in Istanbul. The world ain’t ready for what we have in store!”
Pepsi senior director of global marketing Gustavo Reyna stated: “The UEFA Champions League final is the highlight of the club football calendar, and Pepsi takes pride in commemorating the occasion with the best entertainment spectacles. We’re so excited to welcome Burna Boy, one of the world’s most exciting artists, to the final stage this year, and we can’t wait to see which fans are chosen to feature as part of this truly unforgettable performance.”
Big news! @burnaboy will be performing at the Champions League final in Istanbul alongside another amazing headliner! 🎶 🔥
Search #PepsiKickOffShow to find out more…#UCL x @PepsiGlobal pic.twitter.com/njhtDFOIAd
— UEFA Champions League (@ChampionsLeague) March 16, 2023