Facebook monetisation is one of the numerous ways to make money online. Whether you are selling a product or offering other services, Facebook provides a verified platform for you to excel and earn in your craft. Some of your favourite celebrities make money from this platform.
However, the sky is big enough to accommodate everybody. You do not need to be a popular figure to make money on Facebook. But you do need a large following to be eligible for Facebook monetisation. If you want to know how to make money via the platform, read this article.
What is Facebook monetisation?
Facebook monetisation simply means making money from products or services you provide to your audience on your Facebook page. Whether you are selling foodstuffs, wear, accessories or offering services like make-up tutorials, JAMB tutorials and the like, as long as you are earning money from Facebook, consider it a form of monetisation from the platform.
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Facebook monetisation in Nigeria

On March 21, 2024, Facebook announced that Nigerian creators can now monetise their content starting from June 2024. The announcement was made by Meta’s President of Global Affairs, Sir Nick Clegg, who led a delegation of Meta Platforms Incorporated to visit President Bola Tinubu at the State House in Abuja.
“Sir Clegg also said Meta will introduce in June 2024 a feature on its Instagram app that will allow Nigerian creators to monetize their content to enable them to earn a living using the app,” presidential spokesman, Ajuri Ngelale, said in a statement.
Before the announcement, Nigerian content creators had to rely on other means of making money on Facebook. While some had to sell their products and services directly to their customers via the platform, others had to involve third parties from countries where Facebook monetisation was allowed to earn some money.
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How to be eligible for Facebook monetisation in Nigeria
First, to monetise your Facebook page, your content must follow the Monetisation Eligibility Standards on the platform. Facebook Monetisation features include Instant Articles, Branded Content and in-stream ads. However, the list of monetisation keeps growing over time.
You can check your eligibility status in Meta Business Suite for products such as in-stream ads, Stars, Meta Brand Collabs Manager and Subscriptions.
Take a look at the following instructions:
- Go to Meta Business Suite.
- Select the Page that you want to check.
- Click the monetisation tab.
There are three major ways to monetise your Facebook page. They include Stars & Gifts, Subscriptions and Branded Content.
How to be eligible for Stars and Gifts Facebook monetisation
Facebook Stars enable you to monetise your video content and photo and text posts by letting your viewers buy Stars on Facebook and send them to you while you are live. Viewers can also buy virtual gifts with their Stars which they can send to you through your reels. You can earn $.01 for each star.
To be eligible, you must comply with Facebook’s monetisation policy, have 500 followers for at least 30 consecutive days and post yourself with on-demand video and live video.
How to be eligible for Subscriptions Facebook monetisation
Facebook Subscriptions let your viewers support your content by paying to have access to them. The subscription option is best for accounts with a large and active following, and accounts that can offer their supporters benefits or bonus content.
To be eligible, take note of the following:
- You must be up to 18 years old.
- Comply with Facebook’s Partner Monetization Policies
-
Review and agree to the Fan Subscription Creator Terms
- If you are a video creator, your page must have at least 10,000 followers or 250+ return viewers, with either 50,000 post engagements or 180,000 watch minutes.
- If you are a gaming creator, your Facebook Page must be part of the Level Up program and have 250+ return viewers.
- In Meta Business Suite, click Monetization.
- Click Overview.
- In the Status section, click View page eligibility.
- To check-in, move to the professional dashboard and go to your page in the Facebook app.
- Tap View tools, and then tap Monetization tools.
- You will see Subscriptions listed under Available to set up if you are eligible.
Note that Facebook Subscriptions is not fully available for profiles in professional mode.
How to be eligible for Branded Content Facebook monetisation
This is when you partner with other brands that your audience may be interested in. When you partner with a brand, a paid partnership label appears on the resulting post. Also, you can find brands via Meta Brand Collabs Manager on Facebook. All you need to do is create a portfolio of your best work to make your content more discoverable.
So, apply for access to the Branded Content Tool on Facebook. When you have been granted access, you can tag brands you partner with in your posts.
Conclusion
Now that you know how to check your eligibility for Facebook monetisation in Nigeria, you may be wondering how to monetise your content. First, include ads in your videos. Posting videos is one of the surest ways to make money on Facebook. However, you to have a well-established presence with 10,000 Page followers to be eligible for monetisation.
Secondly, you need to include ads in your articles if you are a blogger. You can either sell ads directly or use Facebook to automatically place ads within your Instant Articles. Thirdly, you can add subscriptions by adding a Support Now button to any post you create. Thirdly, partner with other brands and finally, connect with your viewers by letting them buy stars and send you gifts.
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