Enioluwa Adeoluwa: The first-class ‘lip gloss boy’ of Nigeria

Enioluwa Adeoluwa: The first-class 'lip gloss boy' of Nigeria

Whenever women are found in possession of cosmetic items such as lip gloss, it is immediately assumed by many that they want to keep their lips fresh and shining. However, when men like Enioluwa Adeoluwa are seen with such an item, whispers begin to fly from the Atlantic Ocean to the Mediterranean Sea over their purpose for holding it.

Despite being heavily bashed for his persona, he has defied the odds and continues to excel in his endeavours, be it entertainment, academics or the media. So, who is Enioluwa Adeoluwa, the first-class material known as the “lip gloss boy” of Nigeria?

Enioluwa Adeoluwa biography 

Enioluwa Adeoluwa portrait

Enioluwa Adeoluwa was born in Ado-Ekiti, Ekiti State, on July 6, 1999. His parents are Professor Olufemi Victor Adeoluwa, the Vice-Chancellor of the Bamidele Olumilua University of Education, Ikere-Ekiti; and Bola Adeoluwa, also a professor and the Chief Executive Officer of Expression Of God’s Heritage Nigeria Limited (a non-governmental organisation for women empowerment).

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Adeoluwa completed his undergraduate studies at Ekiti State University, where he graduated with a Bachelor’s degree in Theatre and Media Arts, with first-class honours having attained a 4.71 cumulative grade point average (CGPA). He was one of the top students in both his department and the university. He had his Master’s degree in marketing communication at Pan-Atlantic University in 2021 and graduated with distinction.


Enioluwa posing for a makeup brand

Adeoluwa started writing when he was relatively young. He started writing professionally when he was only 14 years old. While growing up he was involved with the arts. He attended music school, where he learnt to play the clarinet and joined the choir. He also joined the drama club. His enthusiasm for writing and media presentation catapulted him into the spotlight and helped him gain a sizable following due to his talent. At the age of 18, Adeoluwa founded the media services company, Trinkedin. At the time, he was a 400-level student at the university. While schooling, he worked as a dancer, actor, and director.

He is the creator of the online show: The Late Night Show With Eni, in which he interviews prominent Nigerians such as celebrities, influencers, and businesses. He has since undertaken several interviews with various media personalities.

Adeoluwa is a social media and brand influencer who represents a variety of brands, including the Crocs Brand in Nigeria. He announced on October 11, 2022, that he has been appointed as a European Union (EU) ambassador to Africa.

He is also an author, media expert and art director. He has further interests in apparel, skincare, and beauty. One intriguing aspect of his style is how he advocates for marginalised groups while provoking discussion.

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One of the many controversies surrounding Adeoluwa is that many people believe he is gay because he acts feminine in a way. When seen publicly most times, he applies lipgloss and other kinds of make-up done by women.

However, Adeoluwa has stated and clarified in several fora that he is straight.


Enioluwa and family

Adeoluwa is the second child of three children all boys. His elder brother Inioluwa is a lawyer and online coaching and fitness expert. His younger brother, Imioluwa, is a social media manager and marketer.

He is not in a relationship at the moment, but he has been linked to Stephanie Quick.

Enioluwa Adeoluwa net worth 

Adeoluwa’s net worth is unknown, but he is rumoured to be worth at least N15 million.



Adeoluwa received the 2018 Nigerian University Theatre Arts Festival (NUTAF) National Prize for Best Student Director. He was the award’s youngest recipient at the age of 18.

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Esther is versatile writer who thrives in writing top-notch long-form articles. She enjoys research and has an eye for details. She's currently a writer at BlackDot Media.
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